LAH Property Marketing was founded by Louise Hazelden in 1987 to provide on-site marketing services for empty office buildings. The business model followed the concept of show homes often found in new residential property developments.
The concept behind LAH was that property savvy staff would provide a proper ‘meet and greet service’ for potential occupiers and ensure that property was correctly maintained and presented at all times often. The idea was extended so that LAH staff would also be able to help with viewings of the property when a potential occupier arrived on-site unannounced.
As the business grew, LAH relocated from its home-based office in Horsham to offices in central London to be close to its main clients and for nearly twenty years grew successfully in the West End. Over that time, the office market changed and LAH has adapted accordingly. Office buildings are now less likely to be occupied by a single business and, with flexible working a growing trend in the market, office properties are more likely to have multiple numbers of tenants. Louise realised from an early stage that the market was changing and that there was a growing need for reception teams to take charge within multi-tenanted office properties.
One of the LAH Property Marketing’s clients was Schroders, and in 2016, the business was involved in the promotion and staffing of part of AMP House in Croydon, which had a number of vacant sweets within the eight-storey property. It was suggested to Schroders that a solution could be to convert a vacant floor into serviced office suites. LAH was given the task of managing the property and since then, AMP House has become one of the best-known flexible work centres in South London. It also now home to LAH itself who saw the benefits of moving away from the congestion of the West End.
Stuart McLennan of LAH said: “The transport connections available at AMP House are key to its success,” and he illustrates his point by recounting how he was recently asked to attend a meeting in the City of London at short notice. Within half-an-hour of leaving his desk at AMP House, he was in Fenchurch Street with time to spare.
“It used to take us longer when we were based near between Bond Street and Oxford Street Tube stations!” he said, adding, “The excellent rail connections from East Croydon also allow easy access to businesses in north London and further north.”
“Staff accessibility is really important to us, but it’s not just about the transport links,” said Stuart. “Croydon is an up-and-coming area there is a real buzz about the town. It’s an exciting place that has more and more benefits to offer businesses and their staff.”